Effective and amazing design is achieved through trial and error. From 2013-2015, I designed the marketing materials for Urban Land Institute (ULI), a global non-profit in real estate and architecture. With no in-house graphic designer, I provided freelance design for their creative projects and collaborated closely with their marketing team. I designed the logo and marketing materials for the annual ULI Visual Awards.Like most designers I didn't stop at one idea for the ULI Vision Awards logo, below were ideas not chosen.